If that sounds cold, spend a few minutes imagining opening your email to see 300 new messages in your inbox each and every week. Even at a minute each that’s five hours of work. You too will want a way to work through the pile as quickly as possible. Hence you look for reasons to reject as soon as possible to give you time to devote to the one or two that show something you want to see more of.
When we send off that query, lets not give them any obvious reasons to reject.
- Nothing addressed “To Whom It may Concern.”
- No Historical novel sent to someone who only reps Paranormal (because no matter how good yours is, they have no way to fit that into their overfull agenda), or other genre mistakes
- No typos, because if they see problems with the one-page query they will have difficulty trusting the quality of your manuscript.